elevating the voices of indigenous people

While we strive to Close the Gap in Indigenous communities, we also aim to create and develop an ongoing education and celebration of Indigenous culture internally through the administration, coaches and players at Hawthorn.

Three new My Culture videos were developed featuring young Indigenous voices as they share stories of their Indigenous backgrounds and culture. Every Indigenous player from all teams in the club has now had the opportunity to share their stories with our supporters.


bunjil bagora

In 2021, Hawthorn is proud to welcome a new chapter in its history as the club renamed its Waverley Park training and administration facility ‘Bunjil Bagora’
Bunjil Bagorabcomes from the Wurundjeri Woiwurrung language and was gifted to Hawthorn by Wurundjeri Woiwurrung Senior Elder Aunty Joy Murphy. Bunjil is a symbolic portrayal of the ancestral creator spirit and is regarded as majestic, swift and fierce. Bagora can be translated as a cultural place, a reminder of a rich and surviving land of thousands of years. Hawthorn’s training facility was renamed Bunjil Bagora to acknowledge and honour Indigenous history and reconciliation in Australia. Hawthorn is the first AFL club to use Indigenous language to name its training facility.

Hawthorn CEO Justin Reeves emphasised the club’s pride in renaming the facility. “Hawthorn is honoured to have been gifted the name Bunjil Bagora ,” said Reeves.
“As a club, we are committed to celebrating the cultures of Aboriginal and Torres Strait Islander peoples to drive positive social outcomes and change. By giving our facility an Indigenous name, we are making an overt statement about this commitment. The club recognises its unique ability to use the power of football to provide opportunities for the broader community to engage with and further their understanding of the cultures of First Nations people. The name of our home base is just one of the ways the club is actively sparking conversation and engagement with Indigenous culture.

“Through the actions outlined in our Reconciliation Action Plan, we are weaving Indigenous culture throughout
all aspects of our club, the renaming of our home base here at Waverley Park to Bunjil Bagora is a moment
in Hawthorn’s history we are proud of and want to celebrate with the community.”

“This name is a significant gift from the Traditional Owners of the land. We feel very privileged by this honour and can’t thank Senior Wurundjeri Elder Aunty Joy Murphy, and the traditional owners enough for its manifestation.
Hawthorn’s training and administration facility Bunjil Bagora will be officially honoured with a formal event in early 2022 to commemorate this pivotal change in the club’s history.

reconciliation hub

Whilst we strive to Close the Gap in education, health
and employment in Indigenous communities, we also aim to create and develop an on going hub to educate and celebrate Indigenous culture.

 Hawthorn is proud of our commitment to Reconciliation

This hub hosts content created for Reconciliation Week, Sir Doug Nicholls Round and NAIDOC Week, where supporters can go to find more information about what Hawthorn is doing to promote education, mental health and social and emotional well being for Aboriginal and Torres Straight Islanders.