Why Beyond Blue?

Hawthorn Football Club is proud of the longstanding partnership with Beyondblue. Since 2006, we have aimed to have a positive influence on Australian communities by providing them with the skills needed to look after their own mental health and wellbeing, and to build confidence in their ability to support those around them. 

Each year, the Hawks clash for the AFL beyondblue Cup and promote Beyondblue programs and services to supporters throughout club events such as Family Day, Tasmania Community Camp and training clinics. 

In recent years, the theme of AFL Beyondblue Cup has been 'Play your role', the players come together and share their stories of how they look out for, ask questions, listen to and support their teammates and those around them. 

45%

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25%

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50%

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Gold Ribbon

A meaningful partnership

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What we've achieved so far

65%

Monthly Spending

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25%

Average Daily

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50%

Annual Growth

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Black and White Star in Circle

"I am so happy and excited to see Hawks get involved in promoting and talking about Mental Health in these unprecedented times"

Judy Kelly - Hawthorn Member