HAWKS IN THE COMMUNITY
WHY WE EXIST
One for all and all for one, is the way we play at Hawthorn.
Sport is the ultimate vehicle to facilitate sustainable social and cultural change within our community and we embrace this unique opportunity to make a real difference. Our community programs and partnerships empower us to develop greater opportunities for engagement, inclusion, equality and diversity whilst fostering a culture of collaboration. Our priority in delivering these programs is to ensure they are credible and authentic and deliver the greatest impact in the areas of most importance. Significantly, that they are effective, with meaningful outcomes, shared value and are measurable, to demonstrate clear purpose and impact. With a community minded ethos, we aim to inspire and educate; integrate and engage; mentor, lead and support.
SOCIAL INCLUSION
Create programs that empower people of all abilities, genders and cultural backgrounds to collaborate and integrate, creating a sense of equality and belonging. Our aim is to create a more accepting and inclusive community and environment.
MENTAL HEALTH AND WELLBEING
Increase the awareness of mental health issues and bring about behavioural change by delivering education programs that equip young Australians with the knowledge of, and tools required, to tackle anxiety and depression so they can help themselves and others.
INDIGENOUS ENGAGEMENT AND EMPOWERMENT
Close the gap in Indigenous health and education by delivering programs that focus on improving the education, mental health and social/emotional well-being of Indigenous people. Our aim is to empower Aboriginal and Torres Strait Islander young people to reach their full potential.
WHERE WE WORK
GIPPSLAND
South Eastern part of the state covering The Bass Coast Shire, Shire of Baw Baw, Shire of East Gippsland, Latrobe City, South Gippsland Shire, Shire of Wellington.
MELBOURNE EAST AND SOUTHEAST
City of Kingston, City of Monash, City of Knox, City of Maroondah, City of Whitehorse, City of Manningham, Shire of Yarra Ranges, City of Boroondara, City of Greater Dandenong.
NORTHERN TERRITORY
Katherine, Wadeye, Beswick, Borroloola and Lajamanu.
TASMANIA
Launceston, Devonport, Burnie and Hobart.
OUR GUIDING PRINCIPLES
Across all of our community programs, pillars and locations our priority cohort is young people, and our focus is on improving education, employment and health outcomes. By concentrating our efforts on engaging young people, this allows us to have an early intervention and preventative focus through strength-based programming.
EFFECTIVE PARTNERSHIPS
We seek to leverage our brand and reach for positive community impact, by respectful partnerships with relevant experts.
MEASURABLE OUTCOMES
We provide community programs that have a clear purpose and can demonstrate their impact through measurable outcomes.
SHARED VALUE
We prioritise programs of high community impact that can also simultaneously deliver commercial and/or football outcomes.
WOVEN IN
Our community programs align with the overall priorities of our club and are embedded across all of our operations.
FOCUSED
We focus our community programs in order to deliver greater impact in the areas of most importance.
PLACE BASED
Our community programs are tailored to the needs of the communities in which they are delivered.
